ActiveCampaign Review – Everything You Need To Know

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ActiveCampaign quickly became a notable contender in email marketing, social media marketing, sales automation, and customer relationship management (CRM), and for good reasons. It’s the Chicago-based marketing automation tool, specifically designed for small businesses to grow faster and engage with their customers via email.

Whether you are a newbie or already have a well-established business, you can boost your sales, gather leads, and organize your customer data with the ActiveCampaign email marketing tool. In this short & snippy guide, I’ll explain everything about ActiveCampaign, its integrations, core features, advantages & drawbacks, pricing plan, and whether it’s a legitimate email marketing tool.

What is ActiveCampaign – Overview

Jason VandeBoom, an entrepreneur, started ActiveCampaign in 2003. It started off as a consulting business before making the switch to developing email marketing software, which enables small and medium-sized enterprises to communicate with their clientele via email. The tool already has 185,000+ customers growing their businesses.

With ActiveCampaign, you can link all of your company’s channels. Gather information from your website, social media accounts, email marketing, and digital ads. Then, utilize automation to schedule marketing campaigns, segment your contacts, personalise your messaging, and improve customer experiences.

Core Features

Email Marketing

ActiveCampaign is more than simply sending out mass emails. Its configurable templates are a joy to use, and they allow small business organizations to generate content that is relevant to their target audience. Messages may be targeted using complex segmentation, ensuring that your subscribers get the relevant material.

Marketing Automation

It offers immensely strong capabilities that enable the organization to expand easily by automating communication across social, email, messaging, chat, and text. This program enables you to personalize material for your members depending on their interests, location, and stage of the purchasing process. For example, you can send a welcoming email to your customers,  newsletters, promotional content, a reminder email to your lost customers, an upsell email to your active customers, and more.


In small firms, CRM is the most valuable tool for managing client connections. ActiveCampaign has outstanding tools for tracking interactions with contacts, gathering data from numerous channels, monitoring leads, and managing customer profiles. The Live Chat function allows you to engage with clients on your website in real-time, while the Deals feature assists you in tracking and managing sales prospects.


ActiveCampaign works with hundreds of different tools and platforms, including Shopify, WordPress, Salesforce, PayPal, and others. This makes it simple to transmit data between systems and streamline operations for increased efficiency. You can also use their API to build custom integrations.

User-Friendly Interface

After creating a campaign, you may filter and split lists to include just contacts. This platform also has one of the most flexible drag-and-drop email designers we’ve seen. With extensive flexibility over how each content piece shows, you can then determine whether a block should be restricted to contacts who fulfill particular criteria.


  • User-friendly interface
  • Powerful automation capabilities
  • Comprehensive CRM features
  • Extensive integration options
  • Affordable pricing plans for small businesses
  • Ton of customizable templates


  • Old email editor buggy 
  • They need to listen to customer requests
  • can be a little more customization when creating forms
  • Doesn’t offer a free plan

Pricing Plans

Currently, ActiveCampaign has 4 plans for business owners, including lite, plus, professional, and finally, the giant enterprise.

Lite Plan

If you are an individual, then you can purchase. It costs you $29, and you’ll get a bunch of features, including;

  • Email marketing & marketing automation
  • Help via chat & email
  • Inline forms
  • Site & event tracking
  • API & webhooks

Plus Plan

Plus plan is basically for small teams; for just $49, you can receive a Plus plan with a slew of features, including;

  • Email Marketing & marketing automation
  • Inline, Popup, and modal forms
  • Landing pages
  • Facebook custom audiences & lead ads
  • Site & event tracking
  • API & webhooks
  • WooCommerce, Shopify & BigCommerce integrations
  • AI chatbot for generating email content

Professional Plan

This plan is intended for teams who wish to experiment with and optimize their marketing efforts.

  • Predictive sending AI
  • Salesforce Integration
  • Split Automations
  • Site Messages
  • Microsoft Dynamics 365 Integration
  • Attribution Reporting

Enterprise Plan

Well, enterprise plan is for large businesses that require in-depth customization, flexible support options, and dedicated account representatives.

  • Custom Mailserver Domain
  • Dedicated Account Rep
  • Free onboarding
  • Uptime SLA
  • Single Sign-On
  • Custom Objects
  • Custom Reporting
  • Unlimited Email Testing

Is it worth the investment?

We strongly suggest ActiveCampaign if you manage a small company and want to automate your email marketing. It is an excellent tool for increasing sales and organizing subscribers’ or users’ data, with customizable templates, a plethora of integration possibilities, and extensive automation features. Furthermore, with reasonable price levels, you may have all of the features without breaking the bank.

Conclusion – The Bottom Line!

ActiveCampaign is a fantastic email marketing platform for small businesses aiming to increase their customer base and sales, as it provides everything a small business needs from sophisticated automation features to user-friendly UI, and broad integrations. We hope this ActiveCampaign review helps you understand this particular tool and assists you in making an informed decision for your business.

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